A Roadmap for More and Better Savings

The OPTIX project worked with Acreimex, a financial cooperative that supports micro, small and medium enterprises in regions in and around Oaxaca, Mexico, to understand how to offer the right incentives to low-income customers so that they could access long-term savings product that would help them build resilience. We designed a strategy informed in behavioral economics using appropriate materials that allowed the customers to make an informed and easy decisions about their savings. The aim of this was to see if they could help customers build long-term assets that would also serve their short-term liquidity needs.