How Can Financial Institutions Engage and Retain their Customers?
OPTIX is an initiative co-designed by global consulting firm BFA and MetLife Foundation, and fiscally sponsored by Rockefeller Philanthropy Advisors. It aims to help financial institutions better understand the lives and needs of low-income customers and ensure they have the same opportunities to access financial products and services as people on higher incomes. Financial institutions worldwide are striving to tailor solutions that both meet the demands of low-income households and also make good business sense.
OPTIX launched in 2015 with the aim of helping four socially-driven microfinance institutions and cooperatives in Mexico, Vietnam, Bangladesh, and Colombia better understand the lives of low-income customers and create portfolios of appropriate financial products to improve their financial health.
For customers, the result is greater financial security and more options to efficiently manage their financial lives and grow their incomes. For financial institutions, it means customers will stay with them longer as they benefit from multiple products and build a trusted relationship with them.
The OPTIX approach is based on a thorough understanding of the needs of low-income customers through a combination of data analytics, market research, behavioral science as well as deep knowledge of low-income demographics that together lead to more relevant and cost-effective financial products.
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