SAJIDA Foundation, originally founded in 1987 as a private family-funded charity, evolved into a formal non-governmental organization (NGO) in 1993 offering microcredit services to poor urban women in Dhaka. Its mission is to use sustainable and effective interventions to improve the quality of life for poor urban and rural men, women and families.
SAJIDA Foundation is working to improve its current cross-sell strategy via offering mobile money for loan repayment, changing term deposit account parameters and introducing a Financial Services Advisory tool through the OPTIX engagement.
Institution type: MFI
Year founded: 1987
Client type: Low-Income